I love a good charity fundraiser using virtual goods, and no-one does it better than Blizzard with their WoW Pet Fundraisers. They’ve announced that in coming weeks there will be the option to purchase an in-game pet called a Cinder Kitten.

It’ll cost you US $10 and 100% of proceeds will go to supporting – once the full details are posted we’ll let you know. The initiative should raise a few million dollars – I know I’ll be buying one. I just wish more companies did this more often, particularly for disasters that are less well reported than this one has been.

Over to you: will you be buying a Cinder Kitten?